Private label - your success with your own eyelash brand

With a private label or private labeling, you can celebrate your success as an eyelash professional and establish your brand with your own products at the same time. Today we explain exactly what private label means and how you can make use of it yourself.

What is a private label?

Private label is the English term for the German word Handelsmarke. Private labels are products that are manufactured specifically for a retailer and bear their brand name and logo. Studies show that private labels have been booming for several years now and are more popular than ever. Germany, for example, ranks second behind Switzerland when it comes to private labels - because these private labels are traditionally deeply rooted and very popular, especially in Europe.

What does a private label look like?

We at CFB Cosmetics® also offer private labels, which means that we label the products you have selected with your name and/or logo. This starts with you sending us your request and business registration by email, as well as information on how you would like to distribute your products. You also tell us at the beginning which products you are interested in and we will then prepare an offer with the corresponding quantity and price. If you still need help with the design work for the label, we at CFB Cosmetics® can also do this for you for an extra charge of €150. Once the invoice has been paid and the printing has been approved, you will receive your products within 6 to 8 weeks. The production time is a few weeks, as quality control is included. The advantage: We at CFB Cosmetics® have been working with our own products for years and are experts in the field. This means that we absolutely know what we are doing and can provide you with advice and support. This is a rough outline of what the ordering process can look like.
If you are interested in this topic for the first time, it is best to talk to us in person, as no two orders are the same. Here, questions can be answered directly and details clarified.

Private label: the most popular products
We are not new to the private label business, which is why we can tell you directly which products are particularly popular with us: Eyelash glue, lash & brow lifting lotions, strip lash glue, lash lifting glue, eyelash boosters, eyelash shampoo, lamination conditioner, UV lash system and eye and silicone pads. However, these are only the bestsellers, so there are many more products available. If you are unsure whether your favorite product can also be labeled by us, just write to us.

Advantages of private labeling with us:
What could be cooler than launching your own products on the market under your own name through private labeling? It gives your self-employment a whole new standing. Simply because it sets you apart from your competitors. Another advantage is that a private label can be implemented with just a small amount of start-up capital. Both in terms of production and the launch of your own products. You can start with a small quantity and see how the products are received by your customers and how high the demand is. If there is a subsequent need for more products, you can simply reorder more, as we already have all the information from you and only need to produce more.

Most eyelash professionals work in the service industry and work closely with customers. With a private label, you can build up a second mainstay within the industry and sell your products independently. And not just in your eyelash studio, but also online. This means you can reach many more people with your products than you can treat. Even the basic math shows that there are many opportunities waiting for you here.

If you would like to find out more about this topic and are interested in conquering the market with your own products with the help of private labels, please contact us for a no-obligation consultation.

Your CFB Cosmetics® team