Private Label – Your Success with Your Own Eyelash Brand

With a private label or private labeling, you can celebrate your success as an eyelash professional while establishing your own brand with your own products. Today, we’ll explain exactly what private labeling means and how you can make the most of it.

What Is a Private Label?

“Private label” is the English term for the German word “Handelsmarke.” Private labels are products manufactured specifically for a retailer and bearing that retailer’s brand name and logo. Studies show that these private labels have been booming for several years now and are more popular than ever. In fact, Germany ranks second behind Switzerland when it comes to private labels—because these brands are traditionally deeply rooted and very popular, especially in Europe.

What does a private label look like?

We at CFB Cosmetics® also offer private label products, which means we brand the products you select with your name and/or logo. The process begins when you email us your request along with your business registration and information on how you plan to distribute your products. You’ll also let us know at the outset which products you’re interested in. We’ll then prepare a quote with the corresponding quantity and price. If you need help with the label design, we at CFB Cosmetics® can also handle that for you for an additional fee of €150. Once the invoice has been paid and the print has been approved, you’ll receive your products within 6 to 8 weeks. Production takes a few weeks, as quality control is included. The advantage: We at CFB Cosmetics® have been working with our own products for years and are experts in the field. This means we know exactly what we’re doing and can support you with advice and assistance. This is just a rough outline of what the ordering process might look like.
It’s best if we have a personal conversation if this is your first time exploring this topic, since no two orders are alike. That way, we can answer your questions directly and clarify any details.

Private Label: The Most Popular Products
We’re no strangers to the private label business, which is why we can tell you right away which products are in particularly high demand: Eyelash adhesive, lash & brow lifting lotions, strip lash adhesive, lash lifting adhesive, eyelash booster, eyelash shampoo, lamination conditioner, UV lash system, and eye and silicone pads. However, these are just the bestsellers—there are far more products available. If you’re unsure whether your favorite product can also be private-labeled by us, just send us a quick message.

Benefits of Private Label Between us:
What could be cooler than launching your own products under your own name through private label? It gives your business a whole new level of prestige—simply because it sets you apart from your competitors. Another advantage is that you can get started with private label even with a small amount of startup capital. This applies to both the manufacturing and the launch of your own products. You can start with a small batch and see how the products are received by your customers and how high the demand is. If there’s additional demand afterward, you can easily reorder more products—since we already have all your information and just need to produce them again.

Most eyelash professionals work in the service industry and are in close contact with their clients. With a private label, you can build a second source of income within the industry and sell your products independently—not only in your eyelash studio but also online. This means you can reach many more people with your products than you can treat in person. Even basic math shows that there are many opportunities waiting for you here.

If you’d like to learn more about this topic and are interested in conquering the market with your own products through private label, feel free to contact us for a no-obligation consultation.

Your CFB Cosmetics® Team